The data plans
Over the last couple of years, Facebook has worked closely with several mobile operators around the world to help more people get access to mobile data.
Initiatives have included free Facebook messenger and a free version of Facebook without photos – all of which have seen operators get ‘many millions of new customers through Facebook promotions’.
“The main learning is that of all the levers an operator has to get someone introduced to data, and get them to stick, is that Facebook is the most compelling.
“We’re excited to try this with a device manufacturer, Nokia, for the first time.”
Vaughan describes it as a ‘win-win-win’ for all partners involved and says he’d like ‘Nokia to take this everywhere around the world’.
Finally, there is the intriguing question of why Facebook are doing this at all.
You could argue that they already provide the service and apps – does their obligation really go any further than that?
Vaughan has an eloquent answer to this.
“Facebook has over 1 billion users and 5,000 employees. If you do the maths, that’s 200,000 users per employee. It means we have to stay focused and be a natural partnering company.
“We try to make partners happy and make them successful. Nokia has been a great partner for us and we want to reciprocate that.”